Michigan-based. Helping service businesses anywhere in the United States.
Marketing help for service businesses

More Calls. More Jobs. Less Wasted Money.

I help service businesses get found online, look more trustworthy, and turn more local customers into real calls, estimates, appointments, and jobs.

Google visibility Websites that generate leads Facebook & Instagram ads
Chris Cosens
★★★★★ 5.0Strong local reputation
New LeadEstimate request received
Top Local VisibilityBe easier to find on Google
01 Get Found
02 Build Trust
03 Get Leads
04 Win More Work
Sound familiar?

Good Businesses Lose Customers Online Every Day

You may do excellent work. But if customers cannot find you, do not trust what they see, or are not given a clear next step, they call somebody else.

Hard to Find on Google

Your listing is missing, incomplete, outdated, or buried under competitors.

Weak Online Reputation

Too few reviews, poor ratings, or unanswered complaints make customers hesitate.

A Website That Fails to Generate Leads

It looks old, loads poorly, is hard to use, or fails to turn visitors into calls.

Advertising That Wastes Your Budget

Money disappears into radio, signs, billboards, boosted posts, or weak campaigns.

Simple problems. Clear solutions.

I Help Customers Find You, Trust You, and Contact You

Google Business Profile

Show Up When Local Customers Are Searching

Your Google Business Profile is the listing customers see in Maps and local search results. It displays your hours, service area, photos, reviews, phone number, website, and directions.

If it is missing or poorly managed, customers may never reach your website. They simply choose a competitor who appears first and looks more established.

  • Accurate business details and service areas
  • Better photos, categories, and presentation
  • A clearer path to call, visit, or request service
Parsons Family Flooring Google Business Profile Cosens Martial Arts Midland Google Business Profile
Real Google profiles I have helped manage
Online reputation

Customers Read Reviews Before They Call

Reviews answer the questions customers are afraid to ask: Can I trust this company? Do they show up? Do they do quality work? Will they treat me fairly?

A strong review presence helps sell your service before you ever answer the phone. A weak or neglected reputation quietly sends business somewhere else.

  • Create a consistent plan for collecting reviews
  • Monitor what customers are saying
  • Respond professionally when problems happen
Five-star local reviews
★★★★★
64 Google Reviews
Websites and landing pages

Your Website Should Help You Get Customers

A business website should quickly explain what you do, where you work, why customers should trust you, and what they should do next.

I build and improve websites that look professional on phones, answer the right questions, and guide visitors toward a call, estimate, appointment, or purchase.

  • Clear services and local coverage
  • Fast, mobile-friendly pages
  • Strong calls to action and online booking
High-converting local service landing page
Focused service landing page
Facebook and Instagram advertising

Reach Local Customers and Know What Happened

Radio, billboards, newspaper ads, and roadside signs can be expensive and difficult to measure. You may know people saw them, but not whether they called or became customers.

Facebook and Instagram can reach people in your service area, show them a clear offer, reconnect with interested visitors, and track real leads when the campaign is built correctly.

  • Local targeting and stronger offers
  • Professional ad creative and messaging
  • Campaigns measured by leads, not vanity numbers
Parsons Family Flooring Facebook ad
Local service Facebook ad
Real ads currently or previously used
The whole goal

A Simple Path From Stranger to Customer

You do not need to understand marketing technology. You need each step to make the next one more likely.

1

They Find You

Google or a local ad puts your business in front of them.

2

They Trust You

Your reviews, photos, website, and message feel credible.

3

They Contact You

Calling, booking, or requesting an estimate feels easy.

4

You Win More Work

More qualified opportunities become paying customers.

A real service-business example

From Almost Invisible to a Strong Local Presence

Parsons Family Flooring local Google presence
Parsons Family FlooringBuilt through consistent, long-term improvement.

A Local Flooring Business Customers Can Now Find and Trust

Parsons Family Flooring began with very little online visibility, no meaningful review presence, and no active digital advertising.

We improved how the business appeared online, worked together to build a strong collection of five-star reviews, and launched Facebook advertising that consistently creates new opportunities.

5.0 StarsA trusted local reputation
64 ReviewsBuilt steadily over time
Regular LeadsFrom paid social campaigns
  • Appears prominently for important local searches
  • Customers see real proof of quality before calling
  • Facebook ads generate new conversations regularly
Real campaign experience

Advertising Built to Produce Leads, Not Just Attention

These are examples from real local campaigns. The private customer information and internal account details are intentionally not displayed.

Local flooring campaign260+

Customer conversations generated through Facebook and Instagram.

Local youth campaign1,000+

Leads generated by a single high-performing local campaign.

Local adult campaign1,200+

Leads generated while maintaining a measurable cost per result.

Past campaign performance does not guarantee future results. Results depend on the offer, market, location, budget, follow-up, and other factors.

New Local LeadsLIVE FLOW
A
Estimate RequestFacebook campaign
NEW
M
Appointment RequestLocal service campaign
NEW
J
Website InquiryLanding page
NEW
S
New Customer QuestionPaid social campaign
NEW

Every Lead Should Have a Clear Next Step

I can help connect ads and websites to booking, contact, and follow-up tools so every inquiry reaches the right place and receives timely follow-up.

The system can be as simple or advanced as your business actually needs.

What the work can look like

Stronger First Impressions and Clearer Offers

You do not need a flashy website for its own sake. You need your business to look credible and make the next step obvious.

Website Redesign

A clearer, more modern presentation that better explains the service and gives visitors a reason to act. Each image can be opened at full size.
High-converting offer landing page

Focused Landing Pages

A single offer, strong visual presentation, and one obvious next step. One recent page converted approximately 42% of qualified visitors during early testing.
What clients have said

Easy to Work With. Focused on the Business.

The technology changes. The basics do not: listen, communicate clearly, and build something useful.

★★★★★
“Chris was extremely helpful throughout the whole process. He answered our questions, made the choices easy, and helped our website stand out among our competition.”
★★★★★
“Chris has been excellent to work with from the initial meeting through executing the website. He has been there every step of the way and is always quick to respond.”
★★★★★
“Chris took our concepts and made them a reality. He is attentive, responds to our needs, and understands the importance of great customer service.”
★★★★★
“Everything was simple for me. Having Chris build my site improved my business and helped get things going. He makes sure your site stands out.”
What I can help with

You Do Not Need to Know the Exact Solution Before We Talk

Tell me what is underperforming or creating frustration. I will help identify the most practical next step.

Google Business Profiles

Local visibility, accurate information, photos, and a better first impression.

Reviews and Reputation

Review-building plans, monitoring, and professional responses.

Websites and Landing Pages

Modern pages that explain your service and create clearer leads.

Facebook and Instagram Ads

Local campaigns designed around real offers and measurable inquiries.

Booking and Follow-Up

Make it easier for customers to contact you and harder for leads to get lost.

Logos, Flyers, and Graphics

Professional creative work for promotions, social media, and print.

Chris Cosens and his daughter Emily
You work directly with me

Direct Support. Clear, Professional Guidance.

I’m Chris Cosens, a Michigan-based marketer who helps service businesses improve how they attract and convert customers online.

I believe business owners deserve clear recommendations, straightforward communication, and solutions that fit their actual needs. I identify what is holding the business back, explain the options in plain language, and focus on the improvements most likely to make a meaningful difference.

I work with Michigan businesses and local service companies anywhere in the United States.

One person. One clear conversation. One practical plan.
A useful first conversation

Book a Free 30-Minute Website and Online Presence Review

We will look at what you have now, talk about what is not working, and identify the biggest opportunities to improve how customers find and choose your business.

What We Can Review

  • Your Google listing and local visibility
  • Your reviews and online reputation
  • Your website and how it creates leads
  • Your current advertising
  • Where potential customers may be getting lost
  • The most practical next step
Already have a project in mind?
You can also book to discuss a website, ad campaign, logo, flyer, online system, or almost any other marketing project.